Globe is strengthening its customer engagement strategy through the accelerated reopening and expansion of physical stores across key locations nationwide. This demonstrates the company’s commitment to bring better in-person experiences to customers who continue to prefer face to face interactions.
While Globe remains a leader in digital-first service, it continues to invest in physical presence to ensure that customers have access to expert support, device upgrades, and seamless assistance where they live and work. This omnichannel approach reflects Globe’s customer-first ethos by blending tech with human touch to deliver meaningful engagement at every step.
“Our true North Star is the customer,” said Globe President and CEO Carl Cruz. “Whether they are online or offline, we will be there for them. We will continue to study where our customers truly need us for face-to-face interaction and we’ll meet them there.”
Globe recently reopened its upgraded store at Robinsons Manila, now redesigned to offer tailored in-store experiences, from frontline service support to lifestyle-driven mobile and broadband solutions. The store embodies Globe’s drive for one-to-one engagement, even at scale.
In regional areas, Globe is expanding access through agile store formats that empower local communities and micro-entrepreneurs. This includes the Globe Microshop in Boracay and the TM Tindahan in Vigan, both embedded within sari-sari stores to deliver connectivity services directly to neighborhoods.
The newest addition is the TM Tindahan in Sorsogon City, located at QCL Building, M. Santos Street, Polvorista. Situated in the heart of this culturally rich and ecologically vibrant province, the store brings Globe and TM products and services such as AMAX retailer SIMs, 5G-ready phones, postpaid applications, broadband plans, and GCash cash-ins—closer to residents, eliminating the need for long travel to access support.
“With TM Tindahan, our goal is to create convenient, in-community touchpoints that bridge gaps in product access while helping our customers stay connected and supported,” said Cruz.
Beyond basic servicing, the store also serves as a testbed for curated offers tailored to the needs and lifestyles of the Sorsogon community reinforcing Globe’s role as a digital ally in the everyday lives of Filipinos.
In the Visayas, Globe launched a pop-up store in Bohol, designed as a hub for next-generation digital solutions and in-person service delivery. These efforts reinforce Globe’s broader transformation into a full-service digital solutions platform where one combines empathy, innovation, and accessibility to build lasting customer relationships.
“We’re not just delivering products, but we’re building stronger relationships with our customers and stakeholders nationwide,” Cruz added. “It’s about earning the right to stay relevant in the daily lives of Filipinos, one personalized interaction at a time.”
To learn more about Globe, visit www.globe.com.ph.
