Guided by its core value of Kindness, Brainbox, an Australian-owned offshoring and workforce solutions provider, has reaffirmed its long-standing commitment to creating meaningful employment opportunities for Filipinos as the company continues its global expansion and people-first growth strategy.
With sustained 25% year-on-year growth, Brainbox continues to expand its workforce in the Philippines, providing long-term, stable careers across professional, technical, and operational roles. This growth has been further strengthened by Brainbox’s expansion into the United States market, extending opportunities for Filipino professionals to support global clients — without compromising the company’s values.
“Kindness is not just something we talk about — it is how we make decisions as a business,” said Tony Friday, Partner at Brainbox. “Our growth represents more than performance metrics; it represents livelihoods, careers, and futures for Filipino professionals. As we expand into new markets like the US, our commitment remains the same: to create quality jobs in the Philippines through ethical, people-first offshoring.”
Brainbox’s growth is underpinned by a strong internal culture shaped by its guiding principle, Always Be Kind. This values-led approach is reflected in the company’s consistently low attrition rates, with employees choosing to build long-term careers within the organisation.
“Kindness shows up in how we lead, how we support our teams, and how we invest in their futures,” said Margrace Gacang, General Manager at Brainsource (Brainbox’s offshoring arm). “Our low attrition rates are a direct result of treating people with respect, dignity, and trust. When people feel valued, they stay, grow, and perform at their best.”
During the company’s Year-End assembly held December 9, 2025, Angeles City Mayor Carmelo “Jon” Lazatin II through his Executive Assistant Raffy Angeles, lauded Brainbox’s people-centred philosophy and commitment to responsible growth were publicly recognised during Brainbox Philippines’ 2025 Year-End event.
“Brainbox has shown us that a business can grow, innovate, and expand while keeping humanity at its core,” said Mayor Lazatin, speaking during the Mayor’s keynote address. “Your guiding value, Always Be Kind, is more than a slogan — it is a leadership philosophy that shapes every interaction with clients, colleagues, and the community.”
Angeles also highlighted Brainbox’s confidence in Filipino leadership and its positive impact on the local workforce.
“Entrusting an all-Filipino leadership team reflects deep confidence in the capability, integrity, and global competitiveness of the Filipino professional,” he added. “Your commitment to excellence and people-centred leadership places Brainbox among the emerging forces shaping the future of offshoring in the Philippines.”
Looking ahead, Brainbox is working closely with the Angeles City local government to help streamline recruitment pathways and make it easier for Filipino talent to access global career opportunities. Through collaboration with the education sector, these initiatives aim to prepare students and graduates with job-ready skills, enabling faster, more efficient recruitment into roles supporting Brainbox’s international clients.
“Kindness also means removing barriers to opportunity,” said Alexis Guillot, Director at Brainbox. “By partnering with local government and educators, we can simplify recruitment, shorten the transition from education to employment, and connect more Filipino professionals to meaningful global careers sooner.”
As Brainbox continues to scale internationally, the company remains committed to growing its Philippine workforce, deepening community partnerships, and demonstrating that kindness-driven leadership can deliver both commercial success and lasting social impact.
