CLARK FREEPORT – Small- and Medium-Scale Enterprises (SMSEs), especially online sellers in Central Luzon, got a much-needed boost in the transport of their products as well as digital marketing, enabling them to expand markets beyond their immediate communities.
With the formation of their so-called group 2Go Getters, a community of SMSEs, small business owners can now grow via promotion of knowledge transfer in vital areas like e-commerce and digital marketing. This activity, through 2GO Philippines and in cooperation with the Department of Trade and Industry, is aimed at maximizing sales potential even for businesses situated in specific cities within the country.
2GO is the Philippines’ largest end-to-end transportation and logistics solutions provider and part of SM Group. It held on Wednesday a workshop for about 50 SMSEs with online presence and marketing platforms at the Park Inn by Radisson Clark.
Part of the discussions were topics in shipping by FedEx and online marketing platform on TikTok and its online shopping app TikTok Shop.
As an inclusive community, 2Go Getters offers growth-centric workshops, seminars, online promotional campaigns, exclusive promotions, and networking opportunities.
In a statement, Frederic DyBuncio, 2GO President and CEO, shares, “Our commitment to help boost the local MSME sector is not just about business—it’s about fueling dreams, building connections, and ultimately creating a better life. By supporting homegrown enterprises, we’re investing in innovation, creating opportunities, and laying a platform towards an inclusive and sustainable economic growth that benefits local communities and, hopefully, the nation as a whole.”
During the workshop, attendees had the opportunity to participate and gain insights into the tips and tricks of establishing an online presence, effective online merchandising, and understanding the crucial role of the shipping and delivery experience. This comprehensive approach considers both the seller and customer perspectives, enhancing the overall online transaction process and fostering buyer patronage.
“Attending workshops like this is crucial for business owners, especially micro and small entrepreneurs. The workshop offers continuous guidance and keeps them abreast of the latest trends and techniques for efficient product advertising. Partnering with a trusted logistics solutions provider is equally vital, as it helps ensure secure and reliable product delivery for seamless expansion and establishing a strong business foundation,” expressed Division Chief Warren Patrick T. Serrano from the SME Development Division of the Department of Trade and Industry Philippines, Region III.
At the workshop, participants also included representatives from the Department of Social Welfare and Development (DSWD) along with beneficiaries, who were eager to acquire knowledge on business growth and enhance their skills as online entrepreneurs.
2GO’s Strong Market Reach
Business owners in Central Luzon can transact at close to 200 2GO outlets in the region, including SM Business Centers in major SM malls.
With decades of experience and expertise in moving cargo of all types, and its nationwide coverage, 2GO is best positioned to drive business partnerships in high-growth areas like Central Luzon.
“As a logistics solutions provider, we perceive ourselves as facilitators for businesses, regardless of their size. Our role extends beyond merely moving goods; it involves fostering increased trade between regions. Positioned as a digital retail enabler, we seamlessly manage the movement of goods, facilitating successful transitions from online to offline purchases. Our primary focus is on supporting our partners’ operations and fostering seamless trade,” said Blessie Cruz, 2GO Retail Business Unit Head.
