CLARK – Hilton Clark Sun Valley Resort, poised for its next chapter of growth, has appointed a hospitality veteran as its new Commercial Director.
Nora Fajardo, with her extensive expertise in revenue strategy, sales, and market expansion, will play a key role in elevating the resort’s commercial performance, strengthening its position as a premier MICE and leisure destination, and driving strategic partnerships to fuel long-term success.
Her appointment comes at a transformative moment for the resort, which is set to double its room inventory by 2026 and build on its momentum as a top MICE and leisure destination north of Manila, following the success of MICECon 2024. Under Fajardo’s leadership, Hilton Clark Sun Valley Resort will amplify its market presence, refine its revenue and distribution strategies, and attract high-value business from both domestic and international markets.
“Nora’s deep understanding of market dynamics and her ability to drive strategic growth will be instrumental as we expand our offerings and reinforce our leadership in Clark’s hospitality landscape,” said Denise Molintas, general manager of Hilton Clark Sun Valley Resort. “Her expertise will not only enhance our revenue performance but also strengthen our partnerships across corporate, leisure, and MICE segments, ensuring we continue delivering exceptional value to guests and stakeholders alike.”
With two decades of experience across renowned hospitality and travel brands—including Hilton Manila, Hoiana Hotels, and Okada Manila—Nora will spearhead innovative commercial initiatives, new business development, and data-driven revenue strategies to propel Hilton Clark Sun Valley Resort’s continued success.
For more information on Hilton Clark Sun Valley Resort, please visit http://clarksunvalleyresort.hilton.com/.
