Flores de Mayo is often remembered in full color, with flowers in bloom, processions through busy streets, church grounds filling up, and communities coming together in a tradition passed down through generations. What is less visible is the work that begins long before the celebration itself: the planning, preparation, and coordination that help bring each one to life.
Through Flores de LALA, Lalamove is inviting eligible barangays in Luzon to share the story behind their Flores de Mayo preparations. The initiative puts the spotlight on the effort behind the celebration while offering practical support to communities mounting their local festivities.
As part of the campaign, five winning barangays will each receive ₱50,000 in cash to support their Flores de Mayo festival activities. Applications will be open until April 15, 2026.
The initiative reflects the reality behind many community traditions: they endure because people continue to make time for them. Organizers, volunteers, families, and local leaders all help carry Flores de Mayo forward, from preparing decorations and costumes to coordinating activities and moving materials needed for the celebration.
“Flores de Mayo is a tradition that brings communities together, but behind every celebration is a great deal of preparation and coordination. Through Flores de LALA, we want to recognize that effort and give barangays practical support as they work to keep this tradition alive in their communities,” said Djon Nacario, Managing Director of Lalamove Philippines.
To qualify, applicants must be Lalamove users representing barangays located in Luzon, and must have completed at least one Lalamove order within the past six months. They must also provide their Lalamove email address and mobile number, complete the official registration form available on the Flores de LALA page, and submit a signed endorsement letter from either their Parish Priest or Barangay Captain.
As part of their entry, applicants will be asked to explain in at least 50 to 100 words why their barangay’s Flores de Mayo celebration is special. Entries will be evaluated based on storytelling and uniqueness, community impact and participation, cultural value and tradition, and readiness and feasibility. Winners will be announced on April 17, 2026.
For full details and official contest requirements, interested applicants may visit the official Flores de LALA page on Lalamove’s website.