CLARK FREEPORT – As Clark Marriott Hotel celebrates its 7th anniversary this September, the region’s leading international hotel reflects not only on years of growth and success but also on a leadership philosophy that sets it apart: a culture built on people-first hospitality.
Guiding Clark Marriott into its next chapter is General Manager Brian Shin.
Appointed in 2024, he upholds the hotel’s long-standing focus on people-centered leadership and strategic growth. With over 27 years of international hospitality experience, Shin combines the strategic discipline of a global hotelier with an approachable, dynamic leadership style that inspires both his team and guests.
Leadership Rooted in People and Purpose
“Hospitality has always been, and will always be, about people,” says Shin. “When we invest in our team, empower them, and care for their growth and well-being, that care naturally extends to the guest experience.”
Since taking the helm, Shin has brought a hands-on, personal approach to leadership that is deeply felt throughout the hotel. At Marriott, the open-door policy has long been part of the company’s culture, encouraging open communication between leaders and associates. For Shin, it’s an approach he actively puts into practice. By keeping his office doors open for spontaneous conversations without the need for set appointments, he makes himself accessible and approachable. He routinely walks the property, greeting associates by name and taking interest in their work and daily experiences. He engages in open conversations, listens to ideas and concerns, offers guidance and encouragement, recognizes individual achievements, and creates daily opportunities to build trust, strengthen relationships, and promote a positive and supportive work culture.
For Shin, leadership means more than setting goals. He focuses on developing people, expanding training programs, leadership workshops, skills development, and cross-department opportunities.
“When people are empowered with the right tools and confidence, they take ownership of their work and go above and beyond for our guests, and this is made possible with the support of our stakeholders and Executive Committee members,” he says.
A Consistent Commitment to Care and Excellence
At the heart of his leadership is a deep-seated dedication to inclusivity. He inspires associates not merely to perform but to participate. Through meaningful dialogue in town halls and personal conversations, he is cultivating a culture where every voice is heard, every concern is met with thoughtful consideration, and every individual feels a strong sense of belonging and purpose. His approach elevates not only the organization but the people within it, setting a standard of leadership rooted in respect and shared vision.
But perhaps the most defining trait of Shin’s leadership is his consistency.
Colleagues describe him as humble, approachable, and deeply committed to Marriott’s core values. He leads by example, showing that genuine care, when consistently practiced, creates a ripple effect.
“Our mission is to create wonderful moments built on real, human connection,” Shin shares. “In a world where technology and innovation are constantly evolving, what matters most is how we make people feel. That feeling starts with our own team. When our associates feel supported, empowered, and genuinely valued, they’re inspired to create those same meaningful experiences for our guests. Whether someone is visiting for the first time, returning as a loyal guest, or building their career with us, we want every interaction to feel personal and heartfelt. When we put our people first, they deliver that same level of care and connection to every guest.”
Clark Marriott Hotel remains firmly positioned as the premier destination for business and leisure travelers in the region. The hotel offers not only world-class service but also a vibrant, people-centered culture that defines the Marriott brand of hospitality.
Further affirming its dedication to its people, Clark Marriott is proudly Great Place To Work® Certified, a distinction awarded by the global authority on workplace culture that recognizes organizations for their outstanding commitment to trust, employee well-being, and a consistently positive work environment.
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