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OTOP hub opens in Tarlac

RD Leonila T. Baluyut (center), Tarlac PCEDO Head Marvi Dela Cruz (2nd from R) and key officials of City Mall and DTI led the ribbon cutting ceremony for the launch of the OTOP Hub in Tarlac.

TARLAC – There is now a One Town One Product (OTOP) Hub at the CityMall SCTEX in Concepcion here, which was officially launched on December 23, 2021.

The OTOP was opened by the Department of Trade and Industry Tarlac Provincial Office (DTI Tarlac), in partnership with CityMall and Tarlac Henyo Entrepreneurs Marketing Cooperative.

The activity was attended by partners and stakeholders from the Philippine Chamber of Commerce Tarlac, Provincial Government of Tarlac, Tarlac Micro Small and Medium Enterprises (MSME) Development Council, Citymall, Tarlac Henyo Entrepreneurs Marketing Cooperative, and MSMEs.

“One of the directives of DTI Region 3 is the harmonization of the OTOP Hubs, and we really need to have an impact in all the things that we do,” Regional Director Leonila Baluyut said. 

OTOP Hub is a retail one stop shop that showcases OTOP Products in the different regions of the Philippines.  It gives opportunity for the MSMEs to sell and promote their products in the different regions.  In region 3, Tarlac is the 4th province where an OTOP Hub has been established.

During the opening program, Provincial Director Agnes Ramirez congratulated and thanked all the partners and MSMEs for the success of the event.  She hoped that the OTOP Hub Tarlac will be a good venue to promote local products.

One Town One Product Philippines is a program which started in 2002. Its establishment was promulgated through Executive Order 176.

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