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SM commits to creating new waves with record-breaking International Coastal Clean-Up

Total 135,000 kg of trash removed by 23,000 volunteers in 15 SM malls

More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government Units (LGUs), and the International Coastal Clean-up Organization as part of their commitment to promoting cleaner seas and oceans.

Held annually, the ICC encourages individuals to join the movement for cleaner seas and oceans, inspiring thousands of volunteers from various sectors and communities every year to do their part in ensuring the cleanliness of the shorelines and waterways in the country. 

This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event yet since joining last 2015.

Shown below are the SM Supermalls nationwide that were part of the cleanup.

SM City Mindpro volunteers gather to clean the RT Lim Boulevard.
Cataggamanan Viejo get cleaned by volunteers from SM City Tuguegarao andSM Center Tuguegarao Downtown
SM City Sorsogon conducts a cleanup by the pier site of Brgy. Talisay and Bitan-o.
SM City Roxas joins the clean-up activity at Barangay Culasi, Roxas City, Capiz
Volunteers from SM City Puerto Princesa help clean the coastal barangays of Puerto Princesa City Walk Bay
SM City Olongapo Central and SM City Olongapo Downtown volunteers return to Kalaklan Parola for a cleanup
A volunteer from SM City Legazpi cleans up the coast of Legazpi Boulevard.
SM City General Santos volunteers clear up Bauayan River.
Bagasbas Beach gets greener with a cleanup by SM City Daet volunteers.
SM City Cebu and SM Seaside City Cebu clean Kinalumsan River by South Road Properties (SRP).
SM City Bataan employee-volunteers clean coastal barangays by the Balanga Wetland and Nature Park
A total of 135,000 kgs of waste were collected during the recently concluded event, which will then be disposed of through the proper facilities and channels.
SM executives and Pasay City LGU join the fight for a trash-free Manila Bay at SM by the Bay at the SM Mall of Asia Complex.

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more about these, visit www.smsupermalls.com/smcares.

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