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Beautéderm unveils new beauty products, endorser

ALL PRETTY. Beautéderm CEO and founder Rhea Anicoche-Tan (left) presents to the media content creator Jeraldine Blackman who is the latest endorser of Beautéderm products. (Ric Gonzales)

ANGELES CITY –  Beautéderm CEO and founder Rhea Anicoche-Tan on May 22
unveiled their newest products and endorser at their headquarters here.

The new beauty products are highly recommended by Tan. They are Cristaux Zerum Hydra-Beauty, Cristaux Retinol Serum and Cristaux Vitamin C Serum. The three products are basically used to beautify the face of a woman.

“Formulated with premium ingredients, these beauty products will help you find confidence, will help you achieve the glowiest skin, and will make you feel younger and better,” said Tan in her speech.

“I guess that is the thing now – to look and feel young,” she added about the products.

In the same event, Tan revealed their newest endorser – content creator Jeraldine Blackman. She is a Filipina nurse who is married to Australian Joshua Blackman. They have two kids: Nimo and Jette.

Collectively, the Blackman family is popular on social media.  They have 2.5 million followers on Instagram, 2.4 million followers on TikTok, 2.7 million followers on Facebook and 344,000 subscribers on YouTube as of late April this year.

Tan described Jeraldine as an “effective endorser.”

“I have 200,000 followers on Facebook. At least 15,000 more followers were added shortly after I had been interacting with Jeraldine,” said Tan.

“I also like her because she has genuine love for her family in the Philippines, ” she added.

Jeraldine expressed elation over being named as the newest endorser of the growing beauty brand.

She is the first non-showbiz personality to be named as endorser of Beautéderm.

Jeraldine disclosed that her followers noticed the good change on her face and skin since she began using Beautéderm products.

Among the popular endorsers of  Beautéderm products are Bea Alonzo, Marian Rivera, Piolo Pascual and Maja Salvador.

Beautéderm products are sold in at least 85 stores all over the country. Its products are also available in other countries.