Bayanihan Media Awards National Winner

SM malls in Pampanga launch Christmas centerpieces

Toy Land at SM City Pampanga

Two SM Supermalls in Pampanga – SM City Pampanga and SM City Clark – have launched their Christmas centerpieces over the weekend, bringing a truly magical experience and thanksgiving after two years of pandemic.

Gardens by the Bay theme at SM City Clark

SM City Pampanga’s theme for this year is Toy Land, while SM City Clark featured a 46-feet Christmas tree inspired by the Gardens by the Bay in Singapore.

In their speeches, SM Senior Assistant VP for Operations Engr. Junias M. Eusebio and Regional Operations Manager for North 4 SM Supermalls Andrea Madlangbayan-Rodriguez said that SM Malls this year have partnered with cause-oriented groups to raise funds for their beneficiaries and charities in 100 days.

“In the Philippines and most especially here at SM, Christmas has always been a momentous celebration. We began the season of giving last September 17 which marks 100 days to Christmas,” Eusebio said.

The launch of the Christmas centerpieces, Rodriguez said, signals the start of Holiday Happiness and spectacle in each of the communities that SM malls are in. 

“Because we missed you these past 2 years, we promise to bring back a truly magical experience in every one of our 80 malls nationwide, especially here at SM City Clark,” Eusebio said.

SM Malls will launch a series of memorable Christmas activations throughout the season, from augmented reality to choirs and flash mobs to sale events and Christmas markets, feats and parties with family and friends.

“Christmas is for the children, it is said, and this year our annual tradition — the bears of joy — will feature a family of bears to keep and collect. For each one you buy, another will be donated to a community charity. Giving back our blessings to the community, to those with less, to our families, friends and loved ones,” Rodriguez said.