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Swissôtel Clark embraces local arts and culture

Celebration of Kapampangan art in the modern era: Sharing the ribbon cutting ceremony are some of the artist who contributed and with the executives of Swissotel Clark and Gamat Kapampangan Arts Group.

CLARK FREEPORT — Swissôtel Clark recently launched “Kapampangan Arts & Culture” by the Gamat Kapampangan Arts Group – a display of more than 25 artworks, especially commissioned from selected Kapampangan artists.

Exclusively displayed inside the hotel’s towering complex, the curated paintings and sculptures are strategically placed in the hallway of the hotel that leads to the main lobby and The Atrium complementing the champagne and earthy undertones of the walls and ceilings, adding more color and glamour to the hotel’s contemporary design and architecture.

Aiming to elevate guest experience with the luxury of art, mindfulness and technology, the hotel also launched its “Self-Guided QR Code Art Tour”. Guests may now view works of artists – through the use of quick response codes or QR codes visibly posted beside each painting and sculpture. Guests may simply scan the QR codes with the use of smartphones or tablets to be able to get to know more of the artworks, the artist, and of the hotel.