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What Beautéderm’s ‘three-mendous’ trio promises

BEAUTéDERM simply has one goal – ageless beauty. Time and again, this top beauty company has lived up to its promise, evident by testimonies from endorsers, doctors and the thousands who use its products.

They only have one thing to say: Beautéderm delivers.

Beautéderm CEO Rhea Anicoche-Tan, in a recent event at the Beautéderm Headquarters in Angeles City, launched three new whitening and anti-aging products which she all tried and tested herself.

Tan said these products – Cristaux Retinol Serum, Cristaux Zerum Hydra-Beauty, and Cristaux Vitamin C Serum – are guaranteed to keep skin regenerated and blemish-free.

Worry no more about wrinkles fine lines with the Cristaux Retinol Serum (with Niacinamide), which promises to restore skin youthfulness and flawlessness. It has premium ingredients Alpha Arbutin and Tea Tree Oil which helps clarify breakout marks and pimple marks, lightening the appearance of blemishes and age spots.

The Cristaux Vitamin C Serum, meanwhile, guarantees to bring skin back to life and energized, as it is infused with Vitamin C plus premium ingredients that promote healthy skin. Hyaluronic Acid, Centella Asiatica Extracts, and Rose Hip Oil will help skin glowing and nourished.

A serum like no other is the Cristaux Zerum Hydra-Beauty, which includes zinc. With premium ingredients like Niacinamide and Hyaluronic Acid, it works to retain lost moisture and restore skin youthfulness while preventing fine lines and premature wrinkles. With consistent use, skin is regenerated.

During the event, Anicoche-Tan gave tips on using the new products, alongside the Jeune Ultra Gentle Cleanser and the Beautéderm Day and Night Cream.

The Cristaux Zerum Hydra-Beauty and Cristaux Vitamin C Serum are best used during the day, she said. They should be applied after washing the face with Jeune.

The face should be dry before applying the serum, for maximum effect, the CEO said. Last in the regimen should be the day cream, before applying make-up.

Meanwhile, the Cristaux Retinol Serum should be applied at night – but every other night thereafter, to give the serum a chance to work its magic. It should be applied after cleasing with Jeune. The night cream comes next, after the skin has absorbed the serum.

Anicoche-Tan also expressed gratitude to the guests who attended the event, where a new endorser, content creator and internet sensation Jeraldine Blackman, was introduced.

Tan, who started her beauty business in 2009, said that this collaboration will help the brand reach more global consumers, highlighting Jeraldine’s global influence.

“We’re both Ilocanas. We share the same love for family, and we both honor our roots. Jeraldine is an inspiration especially to women. She’s authentic that’s why people love her,” Tan said.

Jeraldine marks Beautéderm’s 15th anniversary. She’s the perfect influencer to do it. But it’s just the beginning. We will announce more surprises soon as part of this big milestone. We thank our consumers for their loyalty and support,” the skincare executive added.

Expressing her admiration for the business magnate, Jeraldine shared, “I really admire Ate Rhea as an entrepreneur. Look at her. She’s so successful yet so humble. I know her brand is a well-loved brand here in the Philippines, and I am so excited to make content endorsing the three new products.”

“Ate Rhea contacted me and she said she’s been following me for a long time already. I was very surprised. I had no idea that a well-known businesswoman knows me. We kinda like speak the same language. We’re both Ilocanas,” she added.

Jeraldine, who is married to Australian nurse Josh Blackman, said she was overwhelmed with the attention that her family is getting now, having earned millions of views on TikTok and Instagram.

She said during the interview that she will use her social media accounts to promote Beautéderm.

The Filipina influencer will also endorse other Beautéderm whitening and anti-aging products. Available at Shopee, TikTok, Lazada, and Beautéderm stores nationwide.

The brand also announced its partnership with the Binibining Pilipinas organization, making it the official skincare partner in the upcoming 60th Binibining Pilipinas pageant.