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Beautéderm celebrates 14 bravely beautéful years

The popular beauty brand Beautéderm recently celebrated its 14th anniversary in Angeles City — and its owner and CEO Rhea Tan expressed her gratitude to the stars who supported her, including Sam Milby, Andrea Brillantes, and Maja Salvador, among others.

With the theme Bravely Beautéful: 14 Years of Setting The Gold Standard, Tan recalled how she built her company, which started as a small skincare brand in 2009. Today, Tan’s empire is one of the leading beauty and wellness brands.

“Fourteen years ago, in 2009, I was just a simple ‘tindera,’ selling beauty products at my old house. Back then, I got a nudge and heard a little voice inside me say, ‘Keep it up.’ And yes I did,” Tan said in her speech. 

She continued, “Much has changed over the years. Since I first took the plunge in 2009, the brand has grown so much. This brand is currently one of the leading beauty and wellness brands with branches all over the Philippines, and Southeast Asia, Canada, and New Zealand. The brand taps country’s celebrity A-listers as endorsers.”

The business magnate thanked her employees, staff, franchisees, distributors, resellers, family, friends, consumers, and celebrity endorsers. Some of the A-listers under Beautéderm are Piolo Pascual, Bea Alonzo, Marian Rivera, Carlo Aquino, and Darren Espanto.

Tan shared, “Over the past 14 years, these people have given Beautéderm the most precious beginning, taking Beautéderm from an unknown brand to a well-known giant, becoming a key player in the beauty and wellness industry in the Philippines.”

“I am so blessed and grateful. I also thank Maja, Sam, and Andrea for celebrating with us in Pampanga. We continue to make every Filipino beautiful inside and outside. We are a brand that goes beyond what you can see,” she ended.

Kakai Bautista, Ysabel Ortega, Thia Thomalla, Ruru Madrid, Sunshine Garcia, Alex Castro, Patricia Tumulak, Ryle Santiago, EA Guzman, Alma Concepcion, DJ JhaiHo, and La Union governor Rafy Ortega were also spotted at the brand’s 14th anniversary celebration.

Beautéderm continues its mission to help people and shift lives. For more updates, visit Beautéderm on Facebook, Instagram, and TikTok.