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PNN Exclusive: DITO makes bold moves for Pampanga biz and traders

BOLD MOVE. DITO Chief Revenue Officer Adel Tamano (4th from left) and Chief Technology Officer Rodolfo Santiago (2nd from left) meet with Pampanga Chamber of Commerce and Industry officials that include co-founder Rene Romero (3rd from left) and President Terry David-Carlos (centermost), Atty Paul Yusi and Jim Jimemez.

CLARK, Pampanga — DITO Telecommunity, the country’s third telco, has reached out to Pampanga’s business community, assuring them of better connectivity with its reliable 5G technology.

In a meeting with the officers and members of the Pampanga Chamber of Commerce and Industry (PamCham) at the Marriott Hotel here, DITO executives introduced the DITO Business, a “full suite of solutions” for various micro, small and medium scale enterprises (MSMEs).

Atty. Adel Tamano, chief revenue officer for DITO Enterprise, said that the company aims to help local traders grow their businesses with a stable internet via a standalone 5G network.

“Ours is a standalone (5G) technology. It does not have a legacy system. And we are the only one in the country who can bring that,” Tamano said.

He said that unlike fiber connections offered by other telco players, DITO’s 5G connections would have less down times.

Present during their debut in Pampanga are Pamcham co-founder Rene Romero, President Terry Carlos, other officers and members that include Atty. Paul Yusi and Jim Jimenez, among others.

Tamano was joined by DITO Chief Technology Officer Rodolfo Santiago, Marketing Head Tessa Artadi, SME Business Head Gabriel Claudio and other executives of the telco newcomer.

“We want to assure you and especially your businesses that your up time will not in any way be diminished,” enthused Tamano.

For his part, business leader Romero said they always welcome new business solutions that could help small and medium enterprises, especially at increasing sales market and productivity.

“Offering new business solutions that are meant at keeping business costs down is always a welcome news for entrepreneurs. Business owners can also choose now from among top telcos which internet company they think would be best for them. One important aspect of having choices is that they drive healthy competition that also lowers prices. This should be a win-win for all,” Romero said.

Tamano likened DITO’s 5G to radio signals.

“Ours is in the air, the technology is like listening to radio. Radio waves are there even in the face of power brownouts. If things get cut, yours will always be there,” he said.

Aside from its 5G network and their so-called full suite of solutions that include D.I.T.O (Direct Internet To Office), the company, as of February 2024, is now the fastest growing telco in the Philippines with 11 million mobile subscribers, 7,000 plus state-of-the-art “no legacy” towers, 80 percent national population coverage, “dominated” open signal awards with eight number 1 recognition in 11 major categories, and a global reach.

Aside from their offers, Tamano said that the Dennis Uy (of Davao) firm aims to build relationships that would grow better business for local traders.

DITO’s offerings in Pampanga are seen to be a bold move as the area is known to be a Dennis Anthony Uy or Converge country while this Freeport has been known as a stronghold of PLDT, with the integrated telco company being present inside the former airbase from the time of American troops’ stay in Clark.