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Likha ng Central Luzon Trade Fair celebrates 25th year

CITY OF SAN FERNANDO — The Department of Trade and Industry (DTI) Region 3 will be celebrating the 25th Likha ng Central Luzon Trade Fair from October 25 to 29, 2023 at the Megatrade Hall 2, SM Megamall in Mandaluyong City

According to DTI-3, the grand celebration of the 25th Likha ng Central Luzon Trade Fair is a remarkable milestone in the region’s rich history of entrepreneurship and regional development.

With the theme: “Supporting Market-Ready Entrepreneurs for 25 Years”, this year’s event promises to be a beacon of innovation, resilience, and growth for Micro, Small, and Medium Enterprises (MSMEs) across Central Luzon.

The Trade Fair is poised to showcase the very best products from the seven provinces of Region 3 – Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales. This annual regional trade promotion activity, jointly organized by DTI-3, Philexport 3, has been a catalyst for economic growth, entrepreneurial empowerment, and the promotion of Central Luzon’s cultural diversity. 

The fair will feature 169 MSMEs presenting a wide range of quality and competitive products, including processed foods, furniture, home furnishings, gifts and holiday decors, bags, fine jewelry, footwear, and various other exciting and innovative products that embody the entrepreneurial spirit of Central Luzon. A special showcase will launch newly developed and improved products and product brands under the DTI’s OTOP NextGen Project, reflecting the region’s commitment to responsible and sustainable business practices.

The 25th run of the fair represents a quarter-century of supporting and nurturing local businesses, fostering regional economic growth, and celebrating the indomitable spirit of Central Luzon’s entrepreneurs. It serves as a testament to the region’s commitment to consumer welfare, responsible business conduct, and exceptional customer service. 

According to DTI-3 OIC Regional Director Brigida T. Pili, the fair serves as a good venue to create business opportunities and find business partnerships for Central Luzon MSMEs. It is the culminating activity of industry and trade related programs of DTI-3 given to entrepreneurs in the region. 

“Our goal is to attract not only local consumers but also institutional buyers and if possible, connect our MSMEs with exporters,” RD Pili said. 

Capability building seminars are conducted before the fair to develop the technical capabilities of the micro and small enterprises and eventually, become exporters.  Product development activities are also undertaken to develop new products and designs that are showcased during the fair.

The fair is also supported by the Regional Development Council 3 and the Central Luzon Growth Corridor Foundation Inc., composed of the 7 governors of the region. 

The exhibitors will showcase their products promoting their provincial branding namely:

Aurora – “Siempre Aurora”

Bataan – “Galing Bataan”

Bulacan – “Tatak Bulakenyo”

Nueva Ecija – “Taas Noo Novo Ecijano”

Pampanga – “Love Pampanga”

Tarlac – “Natural Tarlac”

Zambales – “Zambales Finest”

Products that will be exhibited include: 

  1. Processed Food, condiments, sweets and delicacies
  2. Coffee, fruit juices, healthy drinks   
  3. Furniture, Woodcraft and Home Furnishings
  4. Lanterns, Capiz lamps, and Christmas decorations
  5. Cacao-based products
  6. Bamboo based products
  7. Mushroom products
  8. Garments and Outdoor Gear    
  9. Wearables (Fashion Accessories, bags, footwear)
  10. Gifts and Holiday Decors
  11. Bags, wallets and novelty items  
  12. Organic and cosmetic products
  13. Shoes and sandals
  14. Jewelry, gems and crystals
  15. Milk products
  16. Leather Goods
  17. Sabutan products