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Marian Rivera, Rhea Tan join forces to launch affordable skincare brand BlancPro

Beautéderm President and CEO Rhea Anicoche-Tan has launched a new skincare brand, BlancPro, taking inspiration from the success of her premium beauty and wellness brand.

A new player in the beauty game, BlancPro offers highly effective skincare products made affordable for everyone.

The brand, according to Anicoche-Tan, promises to make their users “Glow Like A Pro” as captured in its tagline.

The official launch took place on June 29 at the Luxent Hotel in Quezon City. 

“BlancPro is tailored to cater to consumers who seek effective yet budget-friendly skincare products. What sets BlancPro apart is its use of quality ingredients, carefully formulated to suit all skin types,” Anicoche-Tan said.

The respected businesswoman further emphasized BlancPro’s commitment to inclusivity, simplicity, and affordability. Tan’s new venture introduces an array of products that address various skin concerns, such as the Milk Body Wash, Sakura Body Scrub, Charcoal Foam, Phyto-Emerald Moisturizing Soap, and Sleeping Mask. This also includes Marian Rivera’s signature endorsement, the Jeju White Brightening and Moisturizing Lotion.

Aligning her passion for healthy skin and dedication to serving others, Anicoche-Tan urges consumers to treat their skin with kindness, just as the brand’s official ambassador, Rivera, exemplifies.

“Marian Rivera has been a dear friend for many years. As the official endorser of Beautéderm Home, her effectiveness in representing the brand has been undeniable, leading my team and me to select her as the face of BlancPro. Marian embodies grace, confidence, and beauty,” the BlancPro CEO shared.

Anicoche-Tan continued, “I welcome Marian to BlancPro family. Like our tagline, she really glows like a pro—and glows from within. Through the years, subok ko nang isa siyang totoong kaibigang maaasahan.”

GMA’s Primetime Queen responded, “Ate Rei is an inspiration to everyone—especially to aspiring entrepreneurs. Hangang-hanga talaga ako sa kanya when it comes to business. She is the real deal. She knows what she’s doing and she really knows her consumers. I am forever grateful for her trust and for the trust of her new company. I believe in the products. At mahal na mahal ko si Ate Rei.”

With the introduction of BlancPro, Anicoche-Tan and Rivera encourage consumers to embark on a skincare journey that combines efficacy with affordability.